Amanda Mailey, Founder and President
Identifying & helping women-owned businesses thrive.
In Fall of 2020, Amanda Mailey set out to identify and meet the women leading small businesses in the Pacific Northwest. She used Instagram to document her findings and amplify the women behind the goods and services driving the local economy. Ultimately, she brought the faces, of the fastest growing demographic of entrepreneurs, to the forefront and began to build connections across the community.
Uniting Community
In 2020, women of color started 70% of all businesses in the United States. 259 Black women and 227 Latinx women open new businesses every single day. These are the same women who are paid only 65 cents and 59 cents on the white male dollar when working for someone else. As of 2019, there are nearly 6.5M women of color owned a business, while receiving less than 1% of VC funding.
After helping Fortune 50 companies find success for over a decade, Amanda is architecting new systems to promote growth in WOC owned small businesses. As an investor, mentor, community builder, storyteller and designer, Amanda partners with and unites brands wanting to better serve the BIPOC community. With her flexible pay-as-you-need model, clients (big and small brands) have an expert to lean on whenever the need arises.
Photos by Mika Martinez
20+ years of working with big brands
Prior to starting ALIST, Amanda worked for a variety of advertising agencies for 15 years advising senior leaders at Nike, Microsoft, Adobe, Visa, and Intel. Her job was to listen to their challenges, recommend solutions to achieve their goals, scope the assignments, and lead diverse teams to get it done. Directing across the full marketing mix, Amanda became a skilled cross-functional leader who not only knew all the marketing levers, but more importantly how to connect the dots and plan for optimal performance. Overlay her brand building and storytelling talents, you get an invaluable resource for any leader defining actionable paths to achieve marketing and business goals.
Since 2020, Amanda has taken on special assignments as a senior strategic planner for women leaders in the education, banking, and healthcare industries — with clients including OnPoint, PSU’s Center for Women’s Leadership, OHSU, PeaceHealth and ZoomCare.
Self-published author
In August 2020, Amanda debuted her first book, sidetracked, an honest portrayal of self-discovery reflecting on mainstream American cultural norms and expectations. Get lost reading her intimate thoughts as she struggles to heal by hitting the reset button. Using her own marketing expertise, Amanda built and executed a whole go-to-market strategy to launch the book into retail stores big and small across the globe. Her main goal was to inspire others with her story of starting again at 40 years old.